GMSO Research Vessels is a start-up company led by Captain G. Mark Miller, a former officer of the U.S. NOAA Corps. With the goal of providing mid-size research vessels to researchers who do not need the costly large ships that are typically available, Captain Miller is filling a major gap in the ocean research world. However, he needed help creating a website that represented his business in a professional and inviting manner.
Website Features
- Banner Video
- 5 Pages
- Contact Form
- Proper Photo Credits
- Ability to Grow the Website as the Business Grows
Challenges & Solutions
The target market for GMSO included individuals are highly educated and invested in ocean research. With that, an unexpected challenge was finding video footage that was of the type of ocean water often seen offshore. Luckily, a deep dive into stock video and rapid client feedback allowed for us to select the perfect footage that can draw the audience in when they land on the website’s homepage.
Since this website would be viewed by people in education, government entities, and other professionals, keeping the right voice and tone was of utmost importance. To say the least, professionalism was #1 when developing the design laying out the content, and selecting images.
Explore Website: gmsoresearchvessels.com