Email Marketing
Wouldn’t it be great if there was a way you could have a conversation with every single lead and tell them about the great things your business has to offer? Email marketing can do that. Have you ever had a promotion you want some customers to know about (and some that you didn’t)? How about making product suggestions to previous customers based on their last purchase? You guessed it – email marketing.
The incredible benefits of email marketing
This powerful marketing tool allows businesses to control their brand’s messaging and put it front and center to those who are most interested. Email marketing consistently has one the highest ROIs of all the different types of outreach and is a darling for improving ROAS. Just look at the numbers:
- Email generates between $33 to $44 per $1 spent, giving it an estimated ROI of 3,800%
- 59% of survey participants said that marketing emails influence their purchase decisions
- Segmented marketing campaigns have seen as much as 760% increase in revenue
- 59% of marketers say email marketing is their biggest source of ROI
With minimal effort, business owners will themselves win big potential gains. Each correspondence is a figurative goldmine waiting in the inbox of your subscribers. If you’re a business owner looking to increase average order value, improve customer retention, and supercharge your conversion rate, email marketing is just what you need.
Getting started can seem like a whale of a task
Do you know what separates a successful email marketing campaign from the ones that end up in the trash folder? We do! Here at Buzzbait, we’re firm believers in the revenue-generating power of a well-crafted correspondence. However, we also know that there’s a lot that goes into its creation beyond catchy subject lines and call-to-actions. Here are a few of the things we can do for you:
Choose the right email service provider (ESP
MailChimp? Constant Contact? SendInBlue? There are a lot of options out there. Fortunately, our team has experience with a wide variety of ESPs ranging from small-scale to enterprise-level. We can help you find the best fit that meets your needs and your budget.
Template creation
We can craft beautiful email templates that are easy to edit as needed so that you can send out email blasts with minimal fuss.
Audience management
Eager to dive into segmentation but not quite sure how to start? We’ve got you covered. We can help you reduce the number of unsubscribes (you worked hard for those email addresses!) and give your readers a better email experience.
Automation/drip campaigns
Let’s maximize your ROI with specialized email campaigns targeting specific audiences. We can build out messaging that keeps valuable leads engaged and leads them through the sales funnel.
Email scheduling optimization
Is there such a thing as too many emails? Yes. Skip learning the hard way, we can create your perfect sending schedule based on best practices for your specific industry and your own customer habits.
Customized from the ground up
Whether you want us to manage the whole shebang or just consult you on setup, we can provide as much (or as little) assistance as you want. Trying to get your brand new business set up with email? We can do that. Have been running campaigns on your own and some expert advice and a few tweaks here and there? We can do that too. You run the show from beginning to end and we’re there for as long as you want us to be.
Email marketing is an art form
What goes on behind the scenes is just as important as what your customers see on the front end. Long before a single email is deployed, before that first test email is sent, or even the first creative is drafted, there are several things you’ll need to have ironed out before launching your email marketing campaign. If you’re ready to launch your email marketing campaign, we’re ready to help you build eye-catching emails, develop your email marketing strategy, and every step in between.
We Set ‘Em Up, You Reel ‘Em In
Our agency specializes in the health and wellness industry, helping the businesses that make the world a better place. We understand the unique challenges that can come with selling intangible services and have successfully helped our clients dominate in their niche. If you’re ready to take your business’ future out of the hands of chance, contact us today for your personalized Email Marketing strategy.